POLITICAL ADS

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The Senate and the judiciary seemingly undermined DOH health promotion efforts by relegating it’s “infomercials” (paid public service advertisements) as purely political in nature. In August, then Secretary Francisco T. Duque III and other cabinet members were summoned to a Senate hearing. In another development, the Manila Regional Trial Court released a temporary retraining order to stop advertisements bearing the faces and campaign slogans of “political wannabes”

For decades, the DOH has been using mass media as part of its health promotion strategies to disseminate important messages for disease prevention and control. The traditional means of community organized lectures, classes and meetings could only do so much. With the country’s growing population, the DOH needs to expand its reach through mass media. It is not only effective, it is also cost-effective if it is compared to the expenses that may possibly incur when thousands of the public gets sick.

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